I mean making sandbags bigger targets won't really fix the core issue that you can just throw them down all willy nilly, especially with the Soviets.And the Soviet sandbags are just bigger with better coverage too. COO Jussi Immonen will join the webcast today to talk more about the exceptional results with the game.I have to say a lot of these changes seem quite frankly a bit curious to me. Nitro Games has today opened the game also in Sweden. Our team here is very excited that we have such a winner in our hands now.” concludes Jussi Tähtinen. “Our strategy is designed to seek for winners based on our data-driven process. Overall, the payback window from user acquisition is in 60-90 days. The game starts to return revenue already during the day1, and at day14 the return has already been well above 30%. These performance metrics result in the strong ROAS curve (Return On Ad Spend) which shows how the game returns revenue after investing in paid user acquisition. The Ad ARPDAU has been above 0,10 EUR trending upwards as a result of a very strong daily Ad conversion of +60% and with +6 daily Ad impressions per user. The daily conversion to IAP purchases has been above 4,5%. Most of the revenue comes from the IAP’s as a result of strong monetisation mechanics. The combined Net ARPDAU (Average Revenue Per Daily Active User after store fees) has been trending upwards and sits currently at 0,45 EUR on Android and 0,63 EUR on iOS. The game monetises through in-app purchases (IAP) and by displaying ads. The monetisation is the strongest part of the game with users converting to paying customers already during the first three days of playing. The 30 days retention has been trending upwards, currently at 6% with a steady curve beyond that. The new data especially from iOS further supports our earlier conclusions and increases our excitement about the long-term potential with the game.” says Jussi Tähtinen, CEO of Nitro Games.Īutogun Heroes has a strong long-term retention. “ We have continued to see exceptional results with Autogun Heroes.
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